UK Franchise Growth
Continue Arcades
From an Emerging Leisure Concept to an Expanding Franchise Network
Leisure & Entertainment
The experience behind the advice.
Selected Experience of Our Advisers and Associated Businesses. This work was carried out outside The Franchise Boardroom membership programme.
Continue Arcades is an example of how a distinctive consumer concept can be developed into a scalable franchise proposition without losing what made it special.
The team embedded themselves in the business, understanding the brand's DNA before designing a franchise model that preserved the founder's vision while enabling rapid national expansion.
Working alongside the founders, Joel and the wider franchise development team supported commercial planning, franchise recruitment and network growth strategy throughout the expansion.
The result: 37 franchise units established in under 12 months, with territories covering the whole of the UK — one of the fastest franchise network build-outs in the British leisure sector.
- The challenge
- Developing a distinctive consumer concept into a scalable franchise proposition while preserving the founder’s vision.
- Contribution
- Joel and the wider franchise development team supported commercial planning, franchise recruitment and network growth strategy.
- Country of origin
- United Kingdom
- Franchise units
- 37
- Timeframe
- Under 12 months
- Territories
- Nationwide
- Status
- Rapid expansion
“Joel and the team were chosen based on experience in the world of franchising and their genuine interest in my brand and concept. They were able to get involved in the growth plan without impacting who we are and what we do. They fit in seamlessly and have been a huge part of our company's expansion. They are always available, ready to help and know exactly what they are doing.”
Austin Wood
Founder, Continue Arcades