UK Franchise Growth
Chop Wok Express
Supporting Franchise Network Expansion
Food & Beverage
The experience behind the advice.
Selected Experience of Our Advisers and Associated Businesses. This work was carried out outside The Franchise Boardroom membership programme.
Growing a franchise network requires more than generating enquiries. It requires the right commercial proposition, effective candidate management and a clear strategy for converting expansion opportunities into suitable franchise partnerships.
Through Infinity Business Growth Network, the team delivered an all-encompassing service for Chop Wok Express covering marketing strategy, lead management and franchise sales support — resulting in rapid deal closures.
Over 12 months the network grew to eight or more franchise units across the UK, with a strong growth trajectory continuing beyond the initial campaign.
This selected experience concerns recruitment execution through an associated business, not services included in Boardroom membership.
- The challenge
- Aligning the commercial proposition, candidate management and franchise partnership opportunities.
- Contribution
- Through Infinity Business Growth Network, the team supported franchise marketing, recruitment and network development activity.
- Franchise units
- 8+
- Timeframe
- 12 months
- Territories
- UK-wide
- Status
- Strong growth
“The win-win service offered by Infinity Business Growth Network really is what it sets out to be, an all-encompassing service from comprehensive marketing to effective lead management and skillfully routed lead closure.”
Andy Dulay
Director, Chop Wok Express